Question 1

What is Semrush MCP and how does it work?

Accepted Answer

Semrush MCP is a connector that integrates Semrush's SEO tools with AI language models through natural conversation. It allows you to access keyword research, competitor analysis, and ranking data by simply chatting with your preferred AI assistant, eliminating the need to navigate complex interfaces.

Question 2

Which AI models support the Semrush Connector?

Accepted Answer

The Semrush Connector works with all major language models including ChatGPT, Claude, Gemini, and other LLMs that support the Model Context Protocol. This universal compatibility ensures you can use your preferred AI while accessing Semrush's comprehensive SEO data and insights.

Question 3

Do I need a Semrush subscription to use Semrush AI features?

Accepted Answer

Yes, you need an active Semrush subscription to access data through the MCP connector. The integration uses your existing Semrush account credentials and respects your current plan's data limits and feature access, ensuring seamless integration with your existing SEO workflow.

Question 4

How secure is my Semrush data when using the MCP connector?

Accepted Answer

Security is paramount with enterprise-grade encryption protecting all data transfers. The connector uses secure authentication protocols and never stores your Semrush credentials. All communications between your AI and Semrush are encrypted, ensuring your competitive intelligence and SEO data remain completely private.

Question 5

Can I export data and reports through conversational commands?

Accepted Answer

Absolutely! You can request data exports, generate reports, and create visualizations through natural language commands. Simply ask your AI to 'export my top 50 keywords to CSV' or 'create a competitor comparison report' and receive formatted outputs ready for presentations or further analysis.

Question 6

What types of Semrush data can I access through chat?

Accepted Answer

You can access virtually all Semrush features including keyword research, position tracking, backlink analysis, competitor intelligence, site audits, content gap analysis, and traffic analytics. The conversational interface makes complex SEO data exploration intuitive and efficient for users of all experience levels.

Question 7

How does Semrush MCP compare to using Semrush directly?

Accepted Answer

While Semrush's native interface offers complete control, the MCP connector excels at rapid insights and exploratory analysis. It's perfect for quick questions, trend identification, and strategic planning, while the traditional interface remains ideal for detailed campaign management and comprehensive reporting workflows.

Question 8

Can multiple team members use the same Semrush MCP connection?

Accepted Answer

Team access depends on your Semrush plan's user limits and sharing policies. Each team member typically needs their own authentication, but you can share insights and reports generated through the connector. Check your Semrush subscription details for specific multi-user capabilities and restrictions.

Question 9

What happens if my Semrush API limits are reached?

Accepted Answer

The connector respects your Semrush plan's API limits and will notify you when approaching restrictions. If limits are exceeded, you'll receive clear messages about wait times or upgrade options. The system gracefully handles limitations to prevent service interruptions while keeping you informed about usage.

Question 10

Is there a learning curve for using Semrush through AI chat?

Accepted Answer

The beauty of conversational interfaces is their intuitive nature. If you can ask questions about SEO, you can use Semrush MCP effectively. Most users are productive within minutes, though exploring advanced features and developing efficient query patterns may take a few sessions to master completely.

Semrush

Tools

ads-copiesRetrieves unique ad copies Semrush has observed for a specified domain from a regional database, detailing ads seen in google's paid search results.

ads-copies

anchorsUse this action to get a csv report of anchor texts for backlinks pointing to a specified, publicly accessible domain, root domain, or url.

anchors

authority-score-profileRetrieves the authority score (as) profile for a specified target, showing the count of referring domains that link to the target for each as value from 0 to 100.

authority-score-profile

backlinks

backlinks-overviewProvides a csv-formatted summary of backlinks, including authority score and link type breakdowns, for a specified and publicly accessible domain, root domain, or url.

backlinks-overview

batch-comparisonCompares backlink profiles for multiple specified targets (domains, subdomains, or urls) to analyze and compare link-building efforts.

batch-comparison

batch-keyword-overviewFetches a keyword overview report from a Semrush regional database for up to 100 keywords, providing metrics like search volume, cpc, and keyword difficulty.

batch-keyword-overview

broad-match-keywordFetches broad match keywords for a given phrase; `display sort` and `display filter` parameters are defined but currently not utilized by the API call.

broad-match-keyword

categoriesRetrieves categories and their 0-1 confidence ratings for a specified domain, subdomain, or url, with results sorted by rating.

categories

categories-profileRetrieves a profile of content categories from referring domains for a specified target, analyzing its first 10,000 referring domains and sorting results by domain count.

categories-profile

competitorsRetrieves a customizable csv report of competitors for a specified target (root domain, domain, or url) based on shared backlinks or referring domains, ensuring the target is valid and its type is correctly specified.

competitors

competitors-in-organic-searchUse to get a domain's organic search competitors from Semrush as a semicolon-separated string; `display date` requires 'yyyymm15' format if used.

competitors-in-organic-search

competitors-in-paid-searchRetrieves a list of a domain's competitors in paid search results from a specified regional database.

competitors-in-paid-search

domain-ad-historyRetrieves a domain's 12-month advertising history from Semrush (keywords bid on, ad positions, ad copy) for ppc strategy and competitor analysis; most effective when the domain has ad history in the selected database.

domain-ad-history

domain-organic-pagesFetches a report on a domain's unique organic pages ranking in google's top 100 search results, with options for specifying database, date, columns, sorting, and filtering.

domain-organic-pages

domain-organic-search-keywordsRetrieves organic search keywords for a domain from a specified Semrush regional database; `display positions` must be set if `display daily=1` for daily updates.

domain-organic-search-keywords

domain-organic-subdomainsRetrieves a report on subdomains of a given domain that rank in google's top 100 organic search results for a specified regional database.

domain-organic-subdomains

domain-paid-search-keywordsFetches keywords driving paid search traffic to a specified, existing domain using a supported Semrush regional database.

domain-paid-search-keywords

domain-pla-search-keywordsRetrieves product listing ad (pla) search keywords for a specified domain from a Semrush regional database.

domain-pla-search-keywords

domain-vs-domainAnalyzes keyword rankings by comparing up to five domains to find common, unique, or gap keywords, using specified organic/paid types and comparison logic in the `domains` string.

domain-vs-domain

historical-dataRetrieves monthly historical backlink and referring domain data for a specified root domain, returned as a time series string with newest records first.

historical-data

indexed-pagesRetrieves a list of indexed pages from Semrush for a specified `target` (root domain, domain, or url) and `target type`, ensuring `target` is publicly accessible, Semrush-analyzable, and correctly matches `target type`.

indexed-pages

keyword-difficultyDetermines the keyword difficulty (kd) score (0-100, higher means greater difficulty) for a given phrase in a specific Semrush regional database to assess its seo competitiveness.

keyword-difficulty

keyword-overview-all-databasesFetches a keyword overview from Semrush for a specified phrase, including metrics like search volume, cpc, and competition.

keyword-overview-all-databases

keyword-overview-one-databaseFetches a keyword summary for a specified phrase from a chosen regional database.

keyword-overview-one-database

keywords-ads-historyFetches a historical report (last 12 months) of domains advertising on a specified keyword in google ads, optionally for a specific month ('yyyymm15') or the most recent period, returning raw csv-like data.

keywords-ads-history

organic-resultsRetrieves up to 100,000 domains and urls from google's top 100 organic search results for a keyword and region, returning a raw string; use `display date` in 'yyyymm15' format (day must be '15') for historical data.

organic-results

paid-resultsFetches domains ranking in google's paid search results (adwords) for a specified keyword and regional database.

paid-results

phrase-questionsFetches question-format keywords semantically related to a given query phrase for a specified regional database, aiding in understanding user search intent and discovering content ideas.

phrase-questions

pla-competitorsRetrieves domains competing with a specified domain in google's product listing ads (pla) from a given Semrush regional database.

pla-competitors

pla-copiesFetches product listing ad (pla) copies that Semrush observed for a domain in google's paid search results.

pla-copies

referring-domainsRetrieves a report as a text string (e.

referring-domains

referring-domains-by-countryGenerates a csv report detailing the geographic distribution of referring domains (by country, determined via ip address) for a specified, publicly accessible target.

referring-domains-by-country

referring-i-psFetches ip addresses that are sources of backlinks for a specified target domain, root domain, or url.

referring-i-ps

related-keywordsCall this to find related keywords (including synonyms and variations) for a target phrase in a specific regional database; `display date` (if used for historical data) must be 'yyyymm15' for a past month.

related-keywords

tld-distributionFetches a report on the top-level domain (tld) distribution of referring domains for a specified target, useful for analyzing geographic or categorical backlink diversity.

tld-distribution

Pair Semrush with AI models (LLMs)

ChatGPT

Grok

Gemini

Sonar

Claude Sonnet

Claude Opus