What is HubSpot MCP for Grok and how does it work?

HubSpot MCP for Grok is a connector that integrates HubSpot's CRM data with Grok AI through Ravenala's collaborative chat interface. It uses the Model Context Protocol (MCP) to enable seamless data flow, allowing teams to query customer data, generate insights, and automate workflows using natural language conversations with Grok's AI capabilities.

How do I set up the HubSpot Connector for Grok integration?

Setting up the HubSpot Connector for Grok is straightforward: authenticate your HubSpot account through Ravenala's interface, configure your data permissions and access levels, then connect to Grok AI. The MCP protocol handles the technical integration automatically, so you can start querying your HubSpot data through natural conversation within minutes.

What HubSpot data can I access through Grok AI integration?

The HubSpot MCP for Grok provides access to contacts, deals, companies, tickets, tasks, and custom objects from your HubSpot CRM. You can query customer interactions, sales pipeline data, marketing metrics, and support tickets. The integration respects your HubSpot permissions, ensuring data security while enabling comprehensive AI-powered analysis and insights.

Can I use HubSpot AI features with Grok through this connector?

Yes, the HubSpot Connector for Grok combines HubSpot's native AI capabilities with Grok's advanced language model. You can leverage predictive lead scoring, content optimization, and automated workflows while using Grok's conversational AI to interpret results, generate reports, and create actionable strategies based on your HubSpot data and AI insights.

Is the HubSpot MCP for Grok integration secure and compliant?

Absolutely. The HubSpot MCP for Grok follows enterprise-grade security standards with encrypted data transmission, OAuth authentication, and role-based access controls. It maintains GDPR compliance and respects HubSpot's existing security policies. Your CRM data remains secure while enabling powerful AI-driven insights and automation through the protected MCP protocol.

What are the best use cases for HubSpot Connector for Grok?

Top use cases include automated lead qualification through AI conversation, generating personalized sales outreach based on HubSpot contact data, creating marketing campaign insights, analyzing deal pipeline trends, and building custom reports through natural language queries. Sales teams especially benefit from AI-powered customer analysis and predictive deal forecasting capabilities.

How much does HubSpot MCP for Grok integration cost?

Pricing varies based on your HubSpot subscription tier and usage volume. The HubSpot Connector for Grok typically integrates with existing HubSpot plans, with additional costs for premium AI features and higher API usage limits. Contact Ravenala for custom pricing that matches your team size, data volume, and specific integration requirements.

Can I customize workflows with HubSpot AI and Grok together?

Yes, the HubSpot MCP for Grok enables highly customizable workflows combining both AI systems. You can create automated sequences that trigger based on HubSpot events, use Grok to analyze customer behavior patterns, generate personalized content, and execute actions back in HubSpot. This creates powerful, intelligent automation that adapts to your specific business processes.

What technical requirements exist for HubSpot Connector for Grok?

The integration requires an active HubSpot account with API access, Grok AI subscription, and Ravenala platform access. No coding skills needed since the MCP protocol handles technical complexity automatically. Your team needs basic CRM knowledge and familiarity with conversational AI interfaces to maximize the HubSpot MCP for Grok integration benefits effectively.

How does HubSpot MCP for Grok compare to other AI integrations?

Unlike traditional point-to-point integrations, HubSpot MCP for Grok offers conversational AI access to your CRM data through natural language. The MCP protocol ensures reliable, scalable connections while Grok's advanced reasoning capabilities provide deeper insights than basic AI tools. This combination delivers more intuitive, powerful automation than standard HubSpot AI alternatives.

Connect HubSpot to Grok (xAI) to unlock the power of AI automation

HubSpot MCP tools

Use HubSpot tools through chat to streamline your workflows.

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Connect HubSpot to Grok (xAI) to unlock the power of AI automation

Most popular Grok use cases with HubSpot connector

Analyse my sales pipeline and tell me the revenue that I’ve closed on a monthly basis

HubSpot MCP tools

add-asset-associationAssociates an existing asset ('form', 'object list', or 'external web url') with a specified HubSpot marketing campaign.

add-asset-association

add-token-to-event-templateAdds a new custom data token to an existing event template for a specified HubSpot application, optionally populating a crm object property if objectpropertyname is provided.

add-token-to-event-template

archiveArchives the HubSpot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.

archive

archive-a-batch-of-emails-by-idArchives multiple HubSpot crm emails by id; ids must exist as archiving is irreversible.

archive-a-batch-of-emails-by-id

archive-a-batch-of-quotes-by-idArchives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.

archive-a-batch-of-quotes-by-id

archive-batch-of-companies-by-idArchives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this API operation is irreversible.

archive-batch-of-companies-by-id

archive-batch-of-contacts-by-idArchives a batch of existing contacts by their HubSpot crm ids, rendering them inactive; this action is irreversible via the API and requires manual restoration or a separate unarchive endpoint.

archive-batch-of-contacts-by-id

archive-batch-of-deals-by-idArchives a batch of existing deals by their unique HubSpot ids, removing them from active views and reports (soft delete); archived deals may be restorable.

archive-batch-of-deals-by-id

archive-batch-of-feedback-submissions-by-idAsynchronously archives a batch of HubSpot feedback submissions using their unique ids, which must correspond to valid and existing submissions; the operation is queued, and submissions are moved from active views without being deleted.

archive-batch-of-feedback-submissions-by-id

archive-batch-of-line-items-by-idArchives a batch of existing line items by their unique ids in HubSpot crm; this operation is irreversible via the API.

archive-batch-of-line-items-by-id

archive-batch-of-objects-by-idArchives a batch of existing, non-archived crm objects of a specified `objecttype` by their ids, effectively hiding them from active use.

archive-batch-of-objects-by-id

archive-batch-of-propertiesArchives a batch of properties by their internal names for a specified HubSpot crm object type; this operation is idempotent and safe to retry.

archive-batch-of-properties

archive-batch-of-tickets-by-idDeprecated: please use 'archive tickets' instead.

archive-batch-of-tickets-by-id

archive-batch-products-by-idDeprecated: please use 'archive products' instead.

archive-batch-products-by-id

archive-companyArchives an existing company in HubSpot crm by its `companyid`, moving it to a recycling bin from which it can be restored, rather than permanently deleting it.

archive-company

archive-contact-by-idArchives a contact in HubSpot crm by its id, moving it to the recycling bin; this is generally irreversible via API and removes the contact from active use.

archive-contact-by-id

archive-crm-object-by-idArchives a specific HubSpot crm object by its type and id, moving it to the recycling bin; this action is irreversible via the API but objects can often be restored via the HubSpot ui.

archive-crm-object-by-id

archive-emailsArchives multiple HubSpot emails by their ids.

archive-emails

archive-feedback-submissionArchives an existing, non-archived feedback submission in HubSpot crm by its id, moving it to the recycling bin (not permanently deleting it).

archive-feedback-submission

archive-line-item-by-idArchives a specific HubSpot line item by its id, moving it to a recoverable state.

archive-line-item-by-id

archive-productArchives a HubSpot product by its id.

archive-product

archive-product-by-product-idDeprecated: please use 'archive product' instead.

archive-product-by-product-id

archive-productsArchives multiple HubSpot products by their ids.

archive-products

archive-property-by-object-type-and-nameArchives a specified crm property by its object type and name, moving it to the recycling bin; note that some default HubSpot properties cannot be archived.

archive-property-by-object-type-and-name

archive-property-groupArchives a HubSpot property group, making it inactive and hidden (not permanently deleted, allowing potential restoration) with immediate effect on its crm visibility and usability.

archive-property-group

archive-quote-object-by-idArchives a HubSpot quote object by id to the recycling bin; this is API-irreversible and may need manual restoration.

archive-quote-object-by-id

archive-ticketArchives a HubSpot ticket by its id.

archive-ticket

archive-ticket-by-idDeprecated: please use 'archive ticket' instead.

archive-ticket-by-id

archive-ticketsArchives multiple HubSpot tickets by their ids.

archive-tickets

audit-pipeline-changes-by-idRetrieves a reverse chronological audit log of all changes for a specific, existing HubSpot crm pipeline, which is identified by its `pipelineid` and a valid `objecttype` that supports pipelines (e.

audit-pipeline-changes-by-id

batch-read-companies-by-propertiesBatch-retrieves HubSpot company records by their ids, allowing custom id properties, specific properties to fetch, and historical data.

batch-read-companies-by-properties

batch-read-emails-actionRetrieves a batch of HubSpot email objects by their internal ids or values of a specified unique property, allowing targeted property selection, including historical data.

batch-read-emails-action

batch-update-quotesUpdates multiple existing HubSpot quotes in a batch; each quote is identified by its object id or a custom unique property (via `idproperty`), and only writable properties are modified.

batch-update-quotes

campaign-searchDeprecated: please use 'search campaigns' instead.

campaign-search

cancel-active-importCancels an active HubSpot data import job using its `importid`; this action is irreversible, and any data already processed will remain.

cancel-active-import

clone-marketing-emailDuplicates an existing HubSpot marketing email, identified by its `id`, into a new draft; an optional `clonename` can be assigned to this new email copy.

clone-marketing-email

configure-calling-extension-settingsConfigures or updates settings for a HubSpot app's calling extension, including its name, ui url, iframe dimensions, `isready` status, and `supportscustomobjects` flag, for the specified `appid`.

configure-calling-extension-settings

createDeprecated: please use 'create email' instead.

create